Mom
Delivers Innovative Line of Infant Wear: StyleaseŽ
Traverse
City, MI - March 26, 2004 - Creative infant wear maker LiloebeT
announced their new spring line arriving in stores now with
their patented concept and designs never before seen in children's
apparel.
Marketed under the brand name StyleaseŽ, the infant wear is
designed to look like highly fashionable children's separates
but are actually one-piece outfits.
"I hadn't seen anything in the industry like it. Neither had
anyone else I've spoken to." says StyleaseŽ infant wear creator
and mother of two, Jennifer Hughes. She explained her motivation
for creating the clothing line. "Like other parents, I learned
to appreciate the ease of a one-piece outfit for an infant.
I quickly realized those cute multi-piece outfits were completely
impractical." Then I thought, it would be great if there was
a one-piece that looked like separates. Where is it written
that a one-piece has to look like one?
Hughes says that with separates, shirts often become untucked
and ride up. Separate pieces can also become twisted when
a baby moves around, seeming uncomfortable for the child and
ruining the look of the outfit. Though StyleaseŽ infant apparel
simulates the wide range of styles among children's separates,
Hughes says its one-piece design doesn't copy those shortcomings.
"People don't realize our clothes are one-piece until you
tell them. And it still doesn't sink in until you see and
handle the clothes themselves," says Hughes.
Since StyleaseŽ is mom-invented, all the styles are as practical
as they are fashionable. A distinguishing feature of the infant
wear is the accessible design that makes it so easy to dress
your child. They either open to the waist down the front or
the entire shoulder and sleeve open up making it easy to dress
your baby from the bottom up. LiloebeT officials say this
feature is important for babies who don't like clothes pulled
over their heads. And there are snaps in the crotch of all
our styles for easy diaper changes.
"I'm thrilled that in the year since we launched our initial
line, we have picked up 70 stores in 26 states. And our web
sales at www.stylease.com
are strong too", says Hughes. "That tells me that indeed this
is a product that has been missing from the marketplace. Stores
and consumers are very excited about the fresh new concept."
Hughes adds, "The boy's line is especially popular since there
are fewer choices of great-looking infant wear for boys."
The new spring line, in stores now, features 14 styles, with
two to four different colors for each style: "Sling Shot",
"Oh, Wahoo!", "Hoops", "Mully", "Chips and Cheese", "Poo-Poo
Platter", "Club House" and "Go-Cart" for boys 0-24 months
and "Swing Set", "Hopscotch", "Jump Rope", "Day at the Beach",
"Picnic" and "Mackinac Island" for girls 0-24 months. The
clothing line retails to the consumer for around $24.
StyleaseŽ infant apparel is manufactured by Traverse City
based LiloebeT LLC.
Note to editors: information and high-resolution pictures
can be found at www.stylease.com
or call Jennifer Hughes at (888) 440-3013 |
